WE HAVE COACHED ATHLETES FROM THE FOLLOWING ORGANIZATIONS:

National Football League, NFL
National Hockey League
Kontinental Hockey League
Major League Football
Olympics, Olympic Training Center
Women's National Basketball Association, WNBA
National Lacrosse League, NLL
Canada Lacrosse
USA Hockey
NCAA
Swiss Hockey
NASCAR

World Champion Coaching—Holding You to a Higher Standard

Join 10,000+ athletes who've unlocked repeatable performance through our proven system

Generic workouts. Flashy marketing. Coaches without a real plan. These are the traps most parents and athletes fall into.

At Finish First, we deliver results—not hype.

We’ve spent two decades helping athletes get faster, stronger, more confident, and earn scholarships, pro contracts, and championship titles. Our system is built on science, proven in competition, and delivered by world-champion strength coach Jeremy Hoy, MS, CSCS.

Common development program problems we help you avoid:

  • Generic workouts designed to feel hard, not deliver results

  • Coaches without a long-term athlete development model

  • Training plans that ignore training age or physical maturity

  • Overhyped social media trainers with no track record

  • Unqualified coaching staff with little experience building champions

We solve these problems with our proven Peak Performance Pathway™.

The Finish First Advantage: How We Train

Peak Performance Pathway™: Determine → Develop → Dominate

1. DETERMINE
We start with a Success Strategy Call to assess where you are physically and mentally. We dive into your goals, challenges, injury history, and motivation to make sure you’re ready to train with intensity and purpose.

2. DEVELOP
Once you begin training, our coaching team observes movement quality, effort level, and positional needs. We help you develop a plan focused on building the exact strength, speed, power, and recovery qualities you need to succeed.

3. DOMINATE
This is where it becomes a lifestyle. With consistent semi-private small-group coaching, weekly progress checks, and a results-driven environment, you transform your mindset and physical abilities to dominate your sport.

What to Expect

  • 60-minute small-group sessions (max 6–12 athletes)

  • Expert coaching on every rep

  • Strategic progressions, not random workouts

  • Focus on sprint mechanics, VBT strength, explosive power, mobility, and recovery

  • On-field performance transfer

  • Weekly accountability and habit coaching

  • Access to branded app for scheduling and tracking

Who We Train

Youth & High-School Athletes (Ages 8–18)
We build athletes from the ground up—mechanics, movement, and mindset.

Athletes are grouped in semi-private small groups by age: 14+, and 10-13, with the ability to move up when approved by a coach.

College & Pro Athletes
Combine prep. Speed development. Position-specific training.

Adult Athletes & Executives
Semi-private small-group training and private personal training for lean muscle, mobility, injury prevention, and longevity.

Teams & Clubs
Custom-designed seasonal programs, either on-site or in our world-class facility.

Real Results. Real Athletes.

  • Over 10,000 athletes trained since 1999

  • Hundreds of college scholarships earned

  • Dozens of pro athletes in NFL, NHL, PLL, NLL, and Olympic programs

  • Average 12-week performance gains:

    • ∼0.30 sec faster 40-yard dash

    • +2.1" vertical

    • 37% fewer soft tissue injuries

Our athletes go on to win—because our system wins.

How to Get Started

Step 1: Book your FREE Success Strategy Call (takes 60 seconds).
Step 2: Attend a 1-on-1 or small-group "Tryout" session to experience our system.
Step 3: Begin training and enter the Peak Performance Pathway™.

Spots are limited. We only accept athletes who are committed, coachable, and ready to work. If you’re not a fit, we’ll tell you—and we’ll prorate any unused sessions.

Ready to turn potential into performance? Let's go.

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